Meet The Team
our co-founders

Alexandra Farrington
pronouns: she/they
As a co-founder of Coral Reef Consulting, Farrington leverages her expertise to help clients bridge the gap between insight and action. They are committed to ethical, people-centered solutions that empower teams, promote equity, and drive meaningful change.
Farrington has led high-impact electoral and advocacy efforts, managing program operations for multi-million-dollar initiatives, developing large-scale hiring and HR systems, and designing infrastructure to scale operations efficiently. She is a seasoned strategist with experience across every level of advocacy work, from national committees to state parties and nonprofits.
With a background in organizing, data analysis, and operations, they bring a deep understanding of both the theory and practice of running successful campaigns.

Sarah Zutter
pronouns: she/her
At Coral Reef Consulting, Zutter combines her background in campaign work with her passions for social justice, community organizing, and a good old color-coded spreadsheet. She highly values efficiency and strives to optimize processes in pursuit of a more effective progressive movement.
With a B.S. in User Experience Design and an M.A. in Political Psychology, Zutter takes a people-centered appraoch to problem solving and emphasizes research-backed methodology. She has held key leadership roles – including campaign manager, coordinated campaign manager, and operations director – overseeing dozens of candidates and thousands of employees.
Zutter specializes in field strategy, payroll operations, and fair leadership principles.
