Our Philosophy
Founded in the wake of discontent with traditional alternatives available in the operations consulting space, CRC strives to embody the progressive ethos it empowers in its clients, and represents a new generation of campaign leadership.
Our Vision
Coral Reef supports organizations working towards a better world that we know is possible. We envision a future society rooted in radical empathy, inclusion, and authenticity, outside of power structures that impose artificial ceilings on progress and equity. The vision we strive to realize for Coral Reef is both derived from and in service of that vision we uphold for humanity: we aim to empower campaigns by implementing and administering intentional, evidence-based operations practices that optimize our clients’ abilities to enact change.
Our goal is to support the long term success of the progressive movement by managing the operational and administrative needs of our clients, so they can focus on what they do best.
Our Values are in Our Name
A coral isn’t a singular organism, but a system of microorganisms functioning as one – a community organizing for the common good. A coral reef is even bigger: a network of communities interacting, building, and growing until they’ve created an entire ecosystem. Just like our namesakes, we at Coral Reef believe in community, collaboration, and collective potential.
Guiding Principles
Nerve
Move forward with boldness in our beliefs
Integrity
Honor our moral responsibility to the people that power our movement
Subversiveness
Challenge the status quo
Prometheanism
Welcome creativity and innovation
Intentionality
Make mindful and purposeful decisions
Polyphony
Foster a culture of collaboration to build healthy teams
Living our values isn’t just a best practice –
it leads to better outcomes for our clients and our movement.

